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What is Kawaii? Before I hook you up with the cutest Kawaii-inspired merch available online, here is the definition for those who may be unfamiliar with what it means:
Adjective. denoting a Japanese artistic and cultural style that emphasizes the quality of cuteness, using bright colors and characters with a childlike appearance
Noun. (in Japanese art and culture) the quality of being lovable or cute
Colins Dictionary
When you think of things that are adorable, what do you think of? Puppies, hearts, stuffed animals, and Hello Kitty of course, right?. All of those things are associated with the Kawaii culture because they make you go “Aww!”. That is exactly what this post is going to do from start to finish! Kawaii is the aestetic that is associated with light pastel colors, cute animated characters and like the definition says, a childlike appearance.
In this post, we will list all the cutest Kawaii merch online, but it will be products that are also adult-friendly! If you would like to learn more about Kawaii and it’s history, check out this article at Japan Powered: What is Kawaii? If you like any of the merchandise on this page, simply click on the buttons underneath the photos! 🙂
Here is an adorable GIF to set the mood for this cutesy post that you are about to feast your eyes upon:
1. Bunny Cartoon Coat
A classic kawaii look has pastel colors, animated animals, and an overall cute AF aesthetic – just like this bunny cake cartoon coat!
2. Lazy Girl Harajuku Crop Top
Only something that is kawaii-inspired can make the word ‘lazy” look so appealing and desirable. We are only on the second item and I am already losing my cool. CUTENESS OVERLOAD, BRING THE MEDICS! 😍
3. Baby Pink Checkered Overalls
Overalls usually aren’t my thing, but GOOD RIDDANCE, these are so cute!!!!! See, Kawaii stuff makes me exude so many intense sweet feelings. 🌸😂
4. Rolls Eyes Hoodie
Another thing I have noticed about Kawaii style, is that it uses a lot of things that can be considered as dark or mean, and totally transform the aesthetic into something cute. You could write insults on Kawaii clothing and it would still look adorable!
5. Mermaid Skull Sweatshirt
I immediately fell in love with this because when have you ever seen mermaid scales and a skull combined onto one design before? This is a first for me and I am going goo-goo ga-ga over it!
6. Pusheen Purse
Almost all of Pusheen merch is cute and pastel, so I obviously am going to make sure Pusheen is included on this list! 🌷👍🏻
7. Kawaii Doodle Class Book
Learn how to draw kawaii-classic doodles like the ones featured on the cover of this adorable tutorial book. Learn how to draw “super-cute tacos, sushi, clouds, flowers, monsters, cosmetics and more”. 🍧
8. Kawaii Lace-Up Rain Boots
Also available in blue and multiple other colors, these pastel pair of rain boots look as sweet as cotton candy!
9. Cute AF Purple Pastel Hat
The term “AF” is a favorite of mine (although seeing my mom use it in text messages makes me cringe every time LOL). This hat is so cute, even if there is a hint of profanity.
10. “Scoops I Did it Again” Hello Kitty T-Shirt
If you’re cool, then this reminded you of Britney Spears. Now that the song is stuck in your head, admire the cuteness while you sing it with the new lyrics, it’s as if this adorable design was “sent from above”.
Rock this shirt while you sip from this ice cream cone tumblr:
11. Baby Care-a-Lot Pinafore Dress
Yes, care-bears are still in. Duh. 😛 One of my favorite online stores EVER offers this adorable dress.
12. Pink Patch Converse
Step into these pretty pink-patch embellished Converse, which would go so good with the dress above.
13. Rainbow Cloud Bag
Cute as a button, cool as a cucumber, but “cirrus” as a cloud. Ha! HEH!
14. Lace Bows Sweater
You can get these super cute lace bow sweaters in baby pink, baby blue, red or black. The blue and pink are my favorite!
15. Strawberry Milk Purse
When I was reading up online about Kawaii culture, I realized that a lot of the products featured flavored milk. I found it adorable, of course, but also interested in why it was so popular fashion-wise. Strawberries in particular are rather popular in Japan, so it does make a lot of sense to feature fun colored flavored milk boxes on cute accessories like this purse!
16. Kawaii Stickers
If money grew on trees, I would have so many obsessive collections of various things, including adorable stickers like these.
17. Kawaii Plush Pillow
In this article, The Science of Kawaii, you can read up more about what makes certain things cute and why. It may be strange that we think a pillow shaped like a loaf of bread is cute, but hey, don’t you agree? 🥰
18. Happy Floppy Disk Mouse Pad
Is that not the cutest little floppy disk you’ve ever seen? It’s funny how something most of us have never used can be so cute when given a face. 😂
19. Panda Hoodie
If you don’t get miniature little butterflies when you see anything panda bear related, then you have a problem, son. 😂 THEM FURRY EARS THO.
20. Kawaii Bracelet Set
Pastel Beaded paradise wrapped around your wrist? Yes please!
Check back soon for updates, including mote cute items like these. Can’t buy them now? Pin them to your Pinterest and be sure to follow me! 🙂
